Universities have become more engaged or entrepreneurial, forging deeper relations with society beyond the economic sphere.To foster, structure, and institutionalize a broader spectrum of engagement, new types of intermediary organizations are created, going beyond the “standard” technology transfer offices, incubators, and science parks.This paper conceptualizes the role of such new-style intermediaries as facilitator, Shoulder Brace enabler, and co-shaper of university−society interaction, making a distinction between the roles of facilitation, configuration, and brokering.
As a case study, the paper presents the Knowledge Mile in Amsterdam as a novel form of hyper-local engagement of a university with its urban surroundings that connects the challenges of companies and organisations in the street to a broad range of educational and SPORT MILLED SOAP research activities of the university, as well as to rebrand the street.